The stakes in this election for the Latino community are at an all-time high. Instead, anti-immigrant rhetoric, electoral and issue mis-information has been increasingly latent.
This is a problem - while both sides are working hard to court the Latino votes - they are largely neglecting what is truly essential to our community in this country.
Instead of mobilizing Latino voters to the polls, there is a palpable effort and narrative that Latinos are simply "not enthusiastic" this time aroun. This is a lie.
“Latinos Don’t Vote” is designed to bring these issue to the forefront of the political discussion in the last leg of this electoral season. We aim to both combat negative stereotypes about Latinos and prove that our community will go out and vote this November.
Our video and media content features text that highlights negative stereotypes often used by anti-immigrant and nativist forces against our community - in order to steer our political power away from the polls.
The text however is contrasted by powerful images that show the true face of ourcommunity one of resilience, power, hard-work, values and most important unity.
Take a look at our video and images and share it with your family and friends, help us combat negative stereotypes, encourage Latinos to vote and make sure the issues we care about are addressed by both political parties.